A game of football in progress with players on the field, some are running, and one appears to be tackling another.

ANOMALY

deviation or departure from the common order, form or rule.

syn: abnormality, deviation, eccentricity, exception, irregularity, rarity

A DEVIATION OF THE NORM

Two women sitting on a wooden bench indoors, looking at laptops, with an abstract mural, a staircase, a glass floor, and green potted plants around them.
Person holding a large beige tote bag with the word 'Anomaly' and its definition printed on it, standing in front of a neon sign at night.

From our inception, we realized intuitively that, in order to succeed, we needed to create something that was, literally, an "Anomaly" – something that deviates from the norm or from expectations.

Interior of a cafe or restaurant with people seated at tables. A large red neon light is prominently in the foreground, partially obscuring the view. There is a mural of a lion on the wall outside the window and a projection screen showing a black and white scene inside.

LOS ANGELES  |  NEW YORK  |  TORONTO  |  LONDON   |  BERLIN  |  SHANGHAI 

We embrace The broadest 
definition of creativity.

A man in a tuxedo holds a beer bottle to his nose, pretending it is a microphone, with a smiling expression.

Don Julio | Activation
Crashing the Oscars Memorably
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Starbucks employee wearing glasses and a green apron with a name tag, holding two iced coffee drinks and smiling with eyes closed inside a coffee shop.

Starbucks | Integrated Campaigns
Saying Hello with a Personal Touch
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A red LED Budweiser sign resembling a siren, flanked by two Budweiser beer bottles, on a bar counter with people in the background.

Budweiser | Innovation
Skyrocketing Sales with one Unreasonable Idea
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A female swimmer wearing goggles, a swim cap, and a Speedo swimsuit, with her hands behind her head, illuminated in colorful blue and pink lighting.

Speedo | Design & Innovation
Relaunching a Cultural Icon
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Two smartphones displaying Johnnie Walker advertisements. The left screen has a blue swirling background with the text "It all starts with a sip." The right screen shows a glass of whiskey with the text "Taste makes entrance." Between the phones are vertical boxes with "Keep walking" and the Johnnie Walker logo.

Johnnie Walker | Integrated Campaigns
One Icon Consistently Around the Globe
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Movie poster for 'Underplayed' featuring images of six diverse women, with the tagline 'We've been missing a voice' and festival logos at the bottom.

Bud Light / Long-form Content 
Spotlighting Gender Inequality in Music 
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Close-up of a building corner with a sign that reads "COST" and a stylized logo, under a blue sky with some clouds.

Dosist | IP
Disrupting the Cannabis Indsutry
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Modern open-concept workspace with group of young adults sitting and working on laptops on wooden steps with cushions, large windows, bookshelf, and abstract wall art.
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Defined by progressive, diverse thinkers

Defined by progressive, diverse thinkers looking for something different from the industry ‘status quo’. The restless, the curious, the audacious.