A DEVIATION from THE NORM

Person holding a large beige tote bag with the word 'Anomaly' and its definition printed on it, standing in front of a neon sign at night.
Two women sitting on a wooden bench indoors, looking at laptops, with an abstract mural, a staircase, a glass floor, and green potted plants around them.
Interior of a cafe or restaurant with people seated at tables. A large red neon light is prominently in the foreground, partially obscuring the view. There is a mural of a lion on the wall outside the window and a projection screen showing a black and white scene inside.

From our inception, we realized intuitively that, in order to succeed, we need to create something that was, literally, an “Anomaly” – a deviation from the norm.


LOS ANGELES

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NEW YORK

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TORONTO

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LONDON

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PARIS

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SHANGHAI

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LOS ANGELES | NEW YORK | TORONTO | LONDON | PARIS | SHANGHAI |

We embrace The broadest 
definition of creativity.

Don Julio | Activation
A sensory experience at Mercer Labs
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Starbucks employee wearing glasses and a green apron with a name tag, holding two iced coffee drinks and smiling with eyes closed inside a coffee shop.

Starbucks | Integrated Campaigns
Rediscovering the heart and soul of Starbucks
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Budweiser | Innovation
A product idea that changed everything
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Speedo | Design
Re-designing an icon
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Two smartphones displaying Johnnie Walker advertisements. The left screen has a blue swirling background with the text "It all starts with a sip." The right screen shows a glass of whiskey with the text "Taste makes entrance." Between the phones are vertical boxes with "Keep walking" and the Johnnie Walker logo.

Johnnie Walker | Integrated Campaigns
Reinvigorating a 150+ year old icon, globally
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Movie poster for 'Underplayed' featuring images of six diverse women, with the tagline 'We've been missing a voice' and festival logos at the bottom.

Bud Light / Long-form Content 
Spotlighting gender inequality in music
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Dosist | IP
Disrupting the cannabis industry
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Defined by progressive, diverse thinkers

Defined by progressive, diverse thinkers looking for something different from the industry ‘status quo’. The restless, the curious, the audacious.